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A billion frames
per second

15 June — 2 July 2016

Featuring Crispe, Ellen Porteus, Fashgif, James Jirat Patradoon, Julian Frost, Karan Singh, Lachlan Conn, Nancy Liang and yelldesign. 

Lamington Drive is pleased to present ‘A billion frames per second’ — an augmented reality smattering of moving pictures. Celebrating the eye-catching and often mesmerising medium of the animated GIF, the group show marks the official launch of Gif Horse, a new Jacky Winter agency and its nine artist strong roster.

Using Augmented Reality (AR), visitors to the exhibition can unlock static content via their personal mobile device by downloading Layar – a free app available on iOS and Android devices – and scanning the prints displayed on the gallery walls to activate animated artworks on their screen.

The first GIFs (Graphics Interchange Format) were introduced in the late 80s right around the time of the invention of the World Wide Web and while personal computing was still in it’s relatively formative years. At this time Apple was beginning to gain success with its range of Macintosh personal computers.

While GIFs came almost hand in hand with the development of the internet, the evolution of their use has seen a transformation from their often ornamental position in website development to a means of interpersonal communication that allows for the exchange of relatable emotions or experiences. The capabilities of current GIF technology in conjunction with the virality of GIFs as a communication tool mean the possibilities for GIFs today are endless.

‘A billion frames’ includes a retrofitted Macintosh/iPad hybrid display — a visual time loop between outdated iconic technology, and the current advancements of smart phones, tablets, and the animated content we view such as GIFs and AR.

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