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Collingwood, Australia

03 8060 9745

Alex Trochut

More is

9 July — 23 July 2011

Lamington Drive is pleased to present ‘More Is More’ A special 2-week only show featuring limited edition prints of world-renowened typographer and illustrator, Alex Trochut.

Based on the upcoming book release by the same name featuring a retrospective of the past five years of Trochut’s personal and commercial work, the show will include a variety of selected prints for sale, as well as a special limited edition print produced in collaboration with Australia’s Avon Graphics and Like Minded Studio.

Alex will be in attendance in Melbourne to sign copies of books and prints.

Artist Reception and book signing will take place on the last day of the show, Saturday July 23 from 1-2pm

Alex Trochut was born in 1981 in Barcelona. Studied Graphic design at Elisava, and started working as freelance designer and illustrator in 2007.

Alex Trochut’s illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “More is more.” It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve which can be seen in his eclectic body of work.

Renowned for his technically exquisite type creations and designs, Trochut attributes his special connection with typography to his grandfather Joan Trochut – a typographer and the creator of a modular typographic and ornament system built in the 40s. Alex Trochut’s client’s include Nike, The Rolling Stones, Nixon, British Airways, Coca-Cola, The Guardian, Non Format, Wieden + Kennedy, Saatchi and Saatchi, BBH, Fallon, Beautiful Decay, BBC, New York Magazine, ESPN, MTV.

Trochut is based in Barcelona and is represented in Australia by The Jacky Winter Group.

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